MARKETING MANAGER 2.1 FOR RODOPI  SET-UP AND CONFIGURATION

1. Setting up the LogParser

You can install the LogParser on the same or different computer than your RODOPI is installed. To run the log parser you need Active Perl installed (you can download it for free from www.activeware.com) with Time::Local, Win32API::Registry, Win32::ODBC and Net::FTP modules installed. Then you can schedule the LogParser to be executed once a day or as often as you like. To run the LogParser you should provide as a command line parameter the WINS name of the computer where your RODOPI interface is installed and (optionally) second parameter with full path to your RODOPI installation. For example if your interface is located on computer named SRV and your interface is installed in C:\MyRodopi you should start it with

LogParser.pl SRV C:\MyRodopi

The account you use to run the LogParser should have permissions to open and read registry keys from the computer where the interface is installed.
Your web servers should be configured to produce extended log files.

2. Configuring Marketing Manager 2.1

To configure Marketing Manager, go to your administration page and click on Referrers. From here you can configure where your log files are located and how to parse and aggregate them.

2.1. Log Files Configuration

Use the Log Files Configuration page to add, edit or delete log files which will be parsed. For each log file, you should define the hostname of the web server, who generates this log file, location of the file, and status - enabled or disabled. Log file locations are of two types: Windows file location or FTP location. Windows locations can be local or network names (for example \\SRV\WINNT\system32\LogFiles\W3SVC1\). Actual log file names will be generated by adding a file name prefix, optional year, month and day digits and a suffix to your location. You should configure log file locations to fit your web server configurations for applying year, month and/or day digits in the log file name.

2.2. Local Host Configuration

If you wish to exclude some referring sites (like your own, for example) you can configure into the Local Hosts page all hostnames which should be excluded from the referrers statistics.

2.3. Excluded Path Configuration

In the Excluded Paths page you can configure all the paths in your website to which you don't want to create statistics (like pages of your partners).

2.4. Aggregated Hosts Configuration

RODOPI Marketing Manager keeps track of hostnames from which users are referred. If you want to aggregate several hostnames under one, you can configure a master domain name for aggregation. For example if you configure 'somedomain.com' like the aggregated host, all users referred from www.somedomain.com, www1.somedomain.com and www2.somedomain.com will be aggregated into one host.

3. Marketing Manager Report

You can receive a report for all referred users from the Managerial / Marketing (M&M) Reports page. Select Referrers report. You may also wish to enter a hostname and period for which you want to receive the report. You can use patterns for hostname using * and ? signs as meta characters. In this report you will see how many unique IP addresses are referred from each site, how many clickthroughs occur from each site and how many customers actually go on to subscribe.

By selecting a particular host and clicking on the Details button you can receive detailed reports for every referral from this site.

4. Support

If you have any questions about setting up or using Marketing Manager 2.1, please contact support@rodopi.com, or (858) 558-4936.