MARKETING MANAGER 2.1 FOR RODOPI

Marketing on the internet can be a risky and challenging task. It's hard to keep track of the effectiveness of the money spent on banner ads or other forms of internet advertising. Showing banners does not necessarily result in clickthroughs, and clickthroughs do not always result in purchases. If an executive were to be confident in an investment in internet advertising, he/she must not only know the number of visitors a certain ad generates, but the quality as well.  Marketing Manager 2.1 allows you to do both. You will be able to see how many visitors came to your site as a result of the advertisement, and check if the ad has generated any new subscribers.

Marketing Manager 2.1 for RODOPI gives you the opportunity to keep track of all users referred to your site from other websites. It will also give you the number of users that are actually subscribed for any service in your RODOPI installation. With Marketing Manager 2.1 you will receive:

• The number of users referred to you from each website that has referred users to you.

• The number of users that subscribed for services from each referring website.

• Detailed information for each user that has subscribed for services.

Using Marketing Manager 2.1, you can determine which advertisements are more successful, both in terms of the number of visitors to your site and the number of actual subscribers. Marketing Manager 2.1 will enable you to optimize your advertising expenditures.